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Category Expertise

As the largest manufacturer of own label and branded household disposables manufactured from polyethylene and aluminium, CeDo has a unique insight into consumer demands across Europe.  

We complement this with ongoing programmes of research and analysis to provide unrivalled understanding of consumer requirements, preferences and purchasing behaviour. Armed with this insight we are able to work with retailers to help review and refocus relevant categories for increased consumer satisfaction and sales growth.

At CeDo we also strive to be the category partner of leading retailers:  Our Account Management teams are complemented by Trade Marketing personnel who, using effective Category Management techniques can work as an extension of retailers’ category management teams. We are committed to optimising the entire value chain from source through to end consumer – and indeed beyond with our post-consumer recycling operation.

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